Sony Eicsson
Product innovation and marketing innovation is winning two of the SONY market magic weapon.
Always go “fashion, the high-quality goods” route specially set up SONY mould r&d company and scheme development company, this is also the only one in the industry with the production, research and development in the integrated enterprise, greatly improved the appearance design, product SONY technology research and development and other aspects, it means the core competitiveness of the products will be toward future SONY fashion, personality and high quality “patent machine” aspect development.
Depending on solid developing production strength, make a SONY many fashion, such as the original titanium alloy enclosure design human-computer interaction model a revolutionary touch technology, support all the format RMVB/RM broadcast technology, as well as representatives of the intelligent application capacitive touch technology, and represents the industry the development trend of the hd’t MP5 etc.
SONY products
SONY believe that “the product is the first productive forces”, also believes that “good brand are invincible” theory. Marketing innovation is SONY has been the winning market another big magic weapon, and SONY with innovative marketing ideas lead national dealers won a great victory again, realized the “let SONY agent industry become the most enviable of agent” promise.
In 2007, SONY original proposed “entertainment marketing” brand strategy, signing as the famous super girl he jie SONY brand ambassador, through the television, plane and the Internet advertising, the national thousands of home terminal stores image, and product packing, etc many kinds of forms, will SONY “innovation, fashion, vigor” brand concept transfer to the consumer.
SONY stick to the “province total generation” and “terminal image construction” two big strategic route, and set up the “core agent league committee”, the agents into SONY company management, create an most strategic thought, has the strong cohesion and combat effectiveness of the marketing team. Today, SONY in the country has built seven marketing center, and the branches, more than 100 more than 6000 agents and core sales terminals. Channel and terminal has become one of the largest SONY competitive advantage.
After to open, and in 2009, SONY put forward “nation of the world SONY” the great development goals. In addition to based on the outside its home market, SONY has also made in the global market for long-term development strategy, which is passed on the global digital field with the long-term research, and to trace and technology, market and brand of international into the guide, digital as the core of the development direction, in the next five years to achieve global strategic layout, strive to market will SONY to create a global famous national brand.
Through the SONY people unremitting efforts, “nation of the world SONY SONY” dream will realize!
From New Sony Ericsson, post Sony Eicsson
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