SONY Ericsson 10th Anniversary: Get Smart!
Ten years ago, the Japanese electronics giant Sony (Sony) and Swedish telecoms overlord Ericsson (Ericsson) mobile phone company, a joint venture Sony Ericsson “. In these ten years, it were on the edge of the bankruptcy and housing, has also been developed T610 (T618), and other popular models, and it was as the model of the joint venture company written in the MBA textbooks.
After ten years of today, the company President and CEO Bert Nordberg accepted a Wall Street journal interview, he is from Ericsson American branch airborne to SONY Ericsson, have had a long “silicon valley experience and contacts”.
Transformation, Get Smart!
Now the SONY Ericsson product line, smart phones (including Android and WM 6.5) contributed nearly 70% of sales. In the interview, Nordberg said: “by the middle of 2012, we will completely give up function cell Phone (Feature Phone) and completely into a intelligent mobile Phone manufacturer. Give up that piece of business, actually didn’t lose too many, we aim is more powerful intelligent terminal.”
“Apple iPhone launch in 2007, we should pay more attention to the trend. Fortunately we catch up with the Android tide, has become the mainstream of the camp supplier, this strategy is very correct.”
The United States and China!
Earlier this year, Bert Nordberg also received a Wall Street journal interview, he said: “Europe has not SONY Ericsson’s key battlefield, in the smart phone, the battlefield, the United States and China is more important.” According to the goal at that time, they want to Android smartphone in all occupies the 25% share.
However, it appears that SONY Ericsson in the United States steps very slowly. Nordberg explained: “we in the United States based is very weak, the strength of the propulsive slowly. This year have used Xperia Play this game cell phone with operators made a relationship built now will increase, Verizon and AT&T and custom machine to popularize strength.”
And Beijing, China, the number of employees has increased dramatically, close to 200 people, with the power will also smart phones in the research and development on bear more important role.
Focus on Android platform
We all remember this piece of Windows Phone 7′s DieZhao, this at least means SONY Ericsson in the choice of platform that there has been hesitant and try. (is to want to go samsung and HTC more than the platform line)
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