SONY Ericsson 10th Anniversary: Get Smart!
Ten years ago, the Japanese electronics giant Sony (Sony) and Swedish telecoms overlord Ericsson (Ericsson) mobile phone company, a joint venture Sony Ericsson “. In these ten years, it were on the edge of the bankruptcy and housing, has also been developed T610 (T618), and other popular models, and it was as the model of the joint venture company written in the MBA textbooks.
After ten years of today, the company President and CEO Bert Nordberg accepted a Wall Street journal interview, he is from Ericsson American branch airborne to SONY Ericsson, have had a long “silicon valley experience and contacts”.
Transformation, Get Smart!
Now the SONY Ericsson product line, smart phones (including Android and WM 6.5) contributed nearly 70% of sales. In the interview, Nordberg said: “by the middle of 2012, we will completely give up function cell Phone (Feature Phone) and completely into a intelligent mobile Phone manufacturer. Give up that piece of business, actually didn’t lose too many, we aim is more powerful intelligent terminal.”
“Apple iPhone launch in 2007, we should pay more attention to the trend. Fortunately we catch up with the Android tide, has become the mainstream of the camp supplier, this strategy is very correct.”
The United States and China!
Earlier this year, Bert Nordberg also received a Wall Street journal interview, he said: “Europe has not SONY Ericsson’s key battlefield, in the smart phone, the battlefield, the United States and China is more important.” According to the goal at that time, they want to Android smartphone in all occupies the 25% share.
However, it appears that SONY Ericsson in the United States steps very slowly. Nordberg explained: “we in the United States based is very weak, the strength of the propulsive slowly. This year have used Xperia Play this game cell phone with operators made a relationship built now will increase, Verizon and AT&T and custom machine to popularize strength.”
And Beijing, China, the number of employees has increased dramatically, close to 200 people, with the power will also smart phones in the research and development on bear more important role.
Focus on Android platform
We all remember this piece of Windows Phone 7′s DieZhao, this at least means SONY Ericsson in the choice of platform that there has been hesitant and try. (is to want to go samsung and HTC more than the platform line)
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SONY Ericsson C702c Waterproof And Dustproof
This year the bad quarter by the influence of the market performance, SONY Ericsson in into the second quarter after a new improved significantly in the mobile phone market more quickly. Not only will be in the next may in releasing 5 covers different levels of the new products, in the domestic sale of the new products and the speed of the SONY Ericsson also start to show the efficiency of the different before. In addition to the Walkman series W380c and W350c 2 low-end music cell phone is about to begin in domestic listed besides, SONY Ericsson Cyber-shot series first have waterproof, dustproof function of 3.2 million pixels C702c cell phone pictures recently obtained in the sales in domestic market, the net license in May is expected to officially land China mobile phone market.
As SONY Ericsson in this year’s global mobile during congress launched heavyweight products, SONY Ericsson C702c although no function in the C902c flagship level stuff like that, but no matter in outstanding shape design or mobile phone function as a unit of individual character is dye-in-the-wood. As the main selling point for the first time, C702c in SONY Ericsson GSM mobile phones family used waterproof, dustproof design, even if in the outdoor environment of the bad situation also can normal use. Not only that, in order to highlight the machine for outdoor use tailored features, SONY Ericsson C702c not only have move feeling strong shape design, SONY Ericsson C702 phone special joined the GPS function, not only have the common mobile navigation and position the service function, and still can add images taken of the location information. With the load of Wayfinder Navigator navigation software and Geo-Tagging software, can provide the position information query and “the image positioning” function. For example C702c with built-in AGPS global positioning auxiliary system, just start Geo-Tagging intelligent image positioning function, can will each photo taken place in the record, the convenient user at any time within the photo query.
And as a Cyber-shot video cell phone, and a member of the SONY Ericsson C702c function in taking pictures also have good performance. The emphasis on one hand taking pictures of design concept, let users even in any position under the condition of solid phase can operate machine, so the shutter button position and HuaGai namely the pictures, prevent slippery back cover by the special design. At the same time in taking pictures, although the machine built-in functions of 3.2 million pixels camera is, but also on the function is also quite good performance. Not only support the move focusing and LED flash functions, have 2 times digital zoom, prevent red eye, Photo fix optimal picture and video recording etc. Function. And also like the door as the C902 added to facial ministry has first to be automatic focus on the support of the function, therefore in the portrait photo shoot more handy.
SONY Ericsson C702 also carrying QVGA resolution 260000 2.2-inch TFT color screen, and also has rich multimedia entertainment function, the built-in media player and FM radio, support MP3 / AAC playback, music formats such as display album cover, and support the repertoire, MegaBass sound and identify TrackID A2DP stereo bluetooth c transmission function. In addition, the phone also has a 150 MB memory, and can be large body through the M2 memory card to expand.
But, having flight mode, support 3 D games, PlayNow and Java extension and application email function, etc, this machine at the same time in the network function relative overseas canceled a slightly shrink, WCDMA/HSDPA network support, reflected the tailored for the domestic market characteristics. It is reported, SONY Ericsson C702 provides blue and black two kinds of colour design chooses, cell phone battery, charger, in equipped with USB cable, stereo headphones, mobile phone strap, PC synchronization software, Media Manage software and user manual.
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SONY Ericsson ST18i
SONY Ericsson ST18i is SONY Ericsson launched one of the women in high-end Android fashion phone. Today, the author brings for everyone outside a group photo showing the fashionable beauty encounter SONY Ericsson ST18i, fashionable beauty and the same high-end fashion the SONY Ericsson ST18i will wipe out between what kind of fire? Let’s see the following story.
The street cafe, a rare break time, MM suddenly receive company of emails from using SONY Ericsson ST18i immediately, and the company colleagues, make the phone telephone communication TimeScape text messages are gathered in the screen no longer hurry-scurry, and home page, Android mobile phone powerful software extensibility can be directly mounted Office software files to modify the editor of our beauty, finally directly through the SONY Ericsson ST18i first time will email to the company, SONY Ericsson ST18i became her work on the right-hand man.
Department stores, beauty is for a beautiful clothes hesitating, use of SONY Ericsson ST18i back as type Exmor lens high low noise characteristics of point mode, share photos to network photo album, or through the 3 G network transmission. As a Android smart phones, SONY Ericsson ST8i also built-in DuoZhong popular network program, sina micro bo, the street, happy nets, let beauty leisure time more at ease.
Xperia ray ST18i have 9.4 mm thin body, feel fine of thin and light, but the built-in 1500 ma large capacity battery and 3.7 inch touch screen. Android operating system 1 Ghz intelligence with high speed processors.
SONY Ericsson Mobile BRAVIA Engine ST18i have SONY cell phone image processing Engine LCD screen, and LED backlighting crystal pure black seamless screen technology, to show the image shows delicate clear. In addition, 8.1 million pixel camera on the Exmor R, back as type CMOS camera architecture of the photographic image sensor high under the support of a burst of energy, and strong support 720 P hd video.
From New Sony Ericsson, post SONY Ericsson ST18i
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SONY Ericsson Xperia Leon WP8 Intelligent Concept
SONY Ericsson and Microsoft’s relationship has remained for a long time, evolution to now Windows Phone 7 system, two big company of cooperation is not on the first. But earlier, have suspected SONY Ericsson Windows Phone 7 system of mobile Phone on the Internet, and now this exposure things is no longer so simple, a carrying WP8 system of beautiful concept phones appeared on the Internet, interest friends can come to find out.
This type of carrying Microsoft Windows Phone and the concept of system of mobile Phone code for Xperia Leon, everybody through the design can see this Phone ahead of the UI interface design, while on the exterior of this concept products and arc LT15i some similar, but whether in the fuselage, or more beautiful thickness on the back of the design, Xperia Leon to an impact.
According to introducing, this phone is equipped with a 4.4-inch touch screen, with the Bravia function, using a 2 GHz dual-core processor, the built-in 12 million pixels camera, af and hd video support, DuoGe LED flash shooting function and 3.2 million pixels of the front camera.
This phone support wireless network, bluetooth, 3 G and NFC chips, also equipped with carried 1800 ma of the battery, but standby power will obviously a concern. Of course, this is a concept phones, the realization although have a little gap, but in the future, maybe a year later, the technology can be realized. So, it is also not far away for the concept.
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SONY Ericsson K800i Mobile Performance
music
SONY in music on achievement is beyond doubt, as early as 1979 release the world’s first Walkman Walkman. K800i had the same Walkman is music played with ability, such as MP3 effect and I used to buy at SONY MP3 player, MP3 support almost a background play, can write text messages while while listening to MP3, really good.
K800i bring a FM sound machine, must be wearing headphones, earphones to listen to the radio antenna, equivalent to effect also good, but I at ordinary times through the automatic search can only search to 2, 3 radio, don’t know what’s going on.
The game
I find the support of K800i 240 x 320 game very much, JAVA game also very easy. Transplant up But I most want to console future SONY function on hand transplant on, that also will be a mobile phone!
In the console (Video Game) market, from the early 90 s, SONY PS, PS2 Game machine series took the most market share in SONY platform development, the classic Game functions very much, such as the life of the famous the crisis series, final fantasy series, live football series, silent hill series, really unique series etc, three of the SONY PSP also occupied many handhelds handhelds, if the market that day handhelds PSP can and cell phone together, the mobile phone has become the king of entertainment.
other
K800i use SONY special Memory Stick Micro the Memory Stick, referred to as the M2, the storage card and general camera storage CARDS are not compatible, if which day SONY can use SD card.
Epilogue
Mobile phone there are two development trend, one kind is toward the office type direction, a kind of entertainment development toward type. I believe that the future will be more small, entertaining mobile Phone contains more entertainment function, and at present, the most promising company is my SONY mobile Phone, hope SONY can take photos, music and games in general his advantage more expanded, the legend of the Google Phone, for I was not expecting, if Google Phone appear, say, I think they are in office type of cell Phone development, big volume and convenient for the mobile office, and should not to amusing, Microsoft mobile Phone development of ever developed XBOX console in SONY’s defeat, on the Google before the PS2 in home entertainment on step also don’t have to follow in the footsteps of another Microsoft.
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SONY SONY Ericsson K800i Mobile Evaluation
Heard that Google will develop a new cell Phone, called Google Phone, it is said that is dedicated to the ZhongDiDuan market development of mobile phones, and I just recently for a SONY SONY Ericsson K800i ZhongDiDuan mobile:, so, today I will have my own in the use of this Phone on some of the initial testing briefly measure of SONY this kind of mobile Phone.
appearance
I buy, is Singapore version of the K800i, bring their own simplified Chinese interface, is 3 G phones, with China in 2008 that may support 3 G, so in the domestic main promotion K800i SONY castrated version: K790C. SONY K790C and the biggest difference K800i is whether video phone functions, K800i K790C fuselage more than before the one camera hole, which is used to video phone, and the K790C except there was no front camera outside, also no 3 G function, in addition to most of the functions and K800i similar in price, both difference also not small, neuter version of the K790C now cost $3300, and the 3 G version of the K800i as long as 2500 yuan can.
The fuselage K800i volume is 105 x 47 * 22 mm, machine weighs 115 grams, cell phones, for instance a bit bigger than general, but still within the acceptable range.
K800i QVGA screen, the quality of the screen is very good, with 260000 color design, screen resolution for 240 x 320 pixels.
Black body and key looked comfortable, the background of the keyboard for purple light. On the fuselage Cyber-shot “is simple sense, shows the SONY proprietary camera technology.
The more big screen, more functional brought greater power consumption is, at the moment I use on look, about three days will be charged a, this makes me feel very uncomfortable.
Taking pictures
I buy K800i primary motivation once in mentioned earlier, is to buy a cell phone pictures in Camera Finder function, see all over the world people take pictures of the most common mobile phone is Sony Ericsson K800i, so I had a special attention to the Sony this kind of mobile phone.
After buying the initial testing, found this camera in taking pictures on the operation is very convenient, and as long as the camera automatically open protective cover into taking pictures without any machine gunner model a key, and as a true digital camera as handy.
According to the pictures of the effect after I buy, found the cyber-shot digital cameras shoot ability is special, indeed 3.2 million pixels af, xenon flash, FangDou functions, practical use I feel very satisfied, its effect is close to common low-end digital camera effect.
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Sony Eicsson
Product innovation and marketing innovation is winning two of the SONY market magic weapon.
Always go “fashion, the high-quality goods” route specially set up SONY mould r&d company and scheme development company, this is also the only one in the industry with the production, research and development in the integrated enterprise, greatly improved the appearance design, product SONY technology research and development and other aspects, it means the core competitiveness of the products will be toward future SONY fashion, personality and high quality “patent machine” aspect development.
Depending on solid developing production strength, make a SONY many fashion, such as the original titanium alloy enclosure design human-computer interaction model a revolutionary touch technology, support all the format RMVB/RM broadcast technology, as well as representatives of the intelligent application capacitive touch technology, and represents the industry the development trend of the hd’t MP5 etc.
SONY products
SONY believe that “the product is the first productive forces”, also believes that “good brand are invincible” theory. Marketing innovation is SONY has been the winning market another big magic weapon, and SONY with innovative marketing ideas lead national dealers won a great victory again, realized the “let SONY agent industry become the most enviable of agent” promise.
In 2007, SONY original proposed “entertainment marketing” brand strategy, signing as the famous super girl he jie SONY brand ambassador, through the television, plane and the Internet advertising, the national thousands of home terminal stores image, and product packing, etc many kinds of forms, will SONY “innovation, fashion, vigor” brand concept transfer to the consumer.
SONY stick to the “province total generation” and “terminal image construction” two big strategic route, and set up the “core agent league committee”, the agents into SONY company management, create an most strategic thought, has the strong cohesion and combat effectiveness of the marketing team. Today, SONY in the country has built seven marketing center, and the branches, more than 100 more than 6000 agents and core sales terminals. Channel and terminal has become one of the largest SONY competitive advantage.
After to open, and in 2009, SONY put forward “nation of the world SONY” the great development goals. In addition to based on the outside its home market, SONY has also made in the global market for long-term development strategy, which is passed on the global digital field with the long-term research, and to trace and technology, market and brand of international into the guide, digital as the core of the development direction, in the next five years to achieve global strategic layout, strive to market will SONY to create a global famous national brand.
Through the SONY people unremitting efforts, “nation of the world SONY SONY” dream will realize!
From New Sony Ericsson, post Sony Eicsson
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